B2C
Red Karaoke
2008–2014 · Product design and product management
Consumer product across web, mobile and app environments.
00 / Introduction
Miguel
Peribañez.
Lead Product Designer (UX/UI) for B2B and B2C digital products, from research and workflow definition to precise interfaces.
01 / Profile
From customer journeys to operational systems.
I work with product, business and engineering teams to turn customer needs, research and business constraints into useful digital experiences. My practice covers end-to-end UX, information architecture, interaction and precise UI.
- 01End-to-end product design
- 02B2B and B2C experiences
- 03Customer journeys and workflows
- 04Dashboards and operational tools
- 05Research and discovery
- 06Figma and design systems
Product background
B2B / B2C
Guestperience
2013–2016 · UX/UI Product Designer
White-label hospitality product adapted by client for mobile search and booking journeys.
02 / Selected case
Hitachi · Rail operations portal
Making railway operations easier to coordinate.
A role-based portal for the coordination of drivers, rolling stock and services in a Centralized Traffic Control environment.
I defined the end-to-end UX approach and delivered advanced HMI interfaces and reusable UI components in Figma, working with Development and project stakeholders.
Hitachi · Rail operations portal
01
Roles
Operator and driver workflows for different decisions and operational contexts.
02
Allocation
A service flow connecting availability, drivers and rolling stock.
03
Records
Qualifications, maintenance status and incidents visible when they matter.
04
Localisation
Interface designed for English and Egyptian Arabic.
01 / Overview
One operational view
Service status, timetable and resources come together before allocation.
02 / Assignment
Allocate at the checkpoint
The interaction connects a service with its vehicle and driver.
03 / Completion
Make the result clear
Visible feedback confirms a completed assignment.
04 / Service
Keep the operation legible
Progress and exceptions stay easy to read.
03 / Selected case
Siemens Gamesa · BladeLog
Designing for inspection work at the edge of production.
A role-based application for wind-turbine blade inspection, fault registration, repair planning and quality assurance.
I led UX/UI from workflow discovery to concept-validation sessions. The product supports detailed desktop administration and mobile-first plant workflows, where speed, context and gloved use matter.
Siemens Gamesa · BladeLog
01
Roles and access
Entry points for inspectors, engineers, repair teams and administrators.
02
Traceability
A serial number connects inspections, faults, repairs and quality states.
03
Field use
Mobile flows designed around plant conditions and task-focused steps.
04
Master data
Filters, imports, validation and edits support controlled configuration.
01 / Entry
From desktop to field
The serial-number model supports review and mobile work.
02 / Inspection
Register a fault in context
A guided flow handles position, code and fault detail.
03 / Repair
Connect repair and planning
Tasks stay visible through execution and handover.
04 / Selected case
Donte Group · Ulyses
Reframing a dense clinical workspace.
A clinic-network management platform, where each patient record brings together clinical, operational and financial information.
I mapped patient and clinic workflows, reworked navigation and information hierarchy, and designed prototypes for patient search, records, appointments, clinical activity, quotations, prescriptions, laboratory orders and financial movements.
Donte Group · Ulyses
01
Find
Patient search and contextual entry points clarify the journey from list to record.
02
Prioritise
Appointments, clinical activity and financial information are organised by task.
03
Edit
Status feedback and tooltips make dense information safer to handle.
04
Coordinate
Prescriptions, laboratory orders and documents stay connected to the patient journey.
Ulyses · product workspace
01 / Patient access
Move from search to context
The record starts with the information required for the next decision.
Ulyses · product workspace
02 / Work areas
Keep related tasks together
Clinical, operational and financial modules form one workspace.
Ulyses · product workspace
03 / Detail states
Make changes legible
Clear feedback supports accurate day-to-day work.
05 / Selected case
Submer · SmartDC Platform
Making liquid-cooling infrastructure legible in real time.
SmartDC is a monitoring and control platform for liquid-immersion cooling infrastructure used in data-centre operations.
I combined UX research, heuristic evaluation and interface design to define a technical workspace spanning monitoring, devices, alerts, data events and system configuration.
Submer · SmartDC Platform
01
Operational overview
A dashboard brings alert, device and fleet state into one working view.
02
Device context
Inventory, metadata and live readings make the condition of each device inspectable.
03
Alerting
Alerts, notifications and subscriptions help teams respond to exceptions with context.
04
Control layer
Scheduling, diagnostics and rule management support repeatable operational decisions.
01 / Overview
See the fleet at a glance
Real-time status and operational metrics establish the starting point.
02 / Devices
Move from fleet to device
The device inventory connects active equipment with its current state and metadata.
03 / Alerts
Prioritise exceptions
Alert lists expose condition, severity and timing for operational follow-up.
Case 01 / 04
06 / Archive
Across customer, business and operational systems.
A selection of interface work across hospitality, industrial planning, public services and internal operations.
Meliá · Altair
Hospitality contracting
Prices, quotas, offers, contract data and operational configuration.
GEA · Schedeus
Production scheduling
Equipment, process templates and engineering configuration.
Tradesegur
Low-emission-zone requests
Responsive requests, statuses and access authorisations.
Management DCX
Workforce planning
Dashboards, allocation calendars, activity and forecast views.
UX/UI leadership for complex industrial, healthcare and rail products. Research, information architecture, high-fidelity prototyping, design systems and close collaboration with product and engineering teams.
UX, UI and HMI work for industrial and mobility systems, combining interaction design, prototyping and digitalisation projects.
Digital product, UX/UI and web work for hospitality, services and brand projects, including Guestperience as a client.
Product work across consumer entertainment, hospitality and digital security, spanning web, mobile and software interfaces.
08 / Contact
Open to product roles where customer experience, business workflows and engineering delivery meet.
To start a conversation about the work, reach out via LinkedIn.
Selected work · Product design across customer and operational systems
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A concise overview of my product design experience.