00 / Introduction

Miguel
Peribañez.

Lead Product Designer (UX/UI) for B2B and B2C digital products, from research and workflow definition to precise interfaces.

01 / Profile

From customer journeys to operational systems.

I work with product, business and engineering teams to turn customer needs, research and business constraints into useful digital experiences. My practice covers end-to-end UX, information architecture, interaction and precise UI.

  • 01End-to-end product design
  • 02B2B and B2C experiences
  • 03Customer journeys and workflows
  • 04Dashboards and operational tools
  • 05Research and discovery
  • 06Figma and design systems

Product background

B2C

Red Karaoke

2008–2014 · Product design and product management

Consumer product across web, mobile and app environments.

B2B / B2C

Guestperience

2013–2016 · UX/UI Product Designer

White-label hospitality product adapted by client for mobile search and booking journeys.

02 / Selected case

Hitachi · Rail operations portal

Making railway operations easier to coordinate.

A role-based portal for the coordination of drivers, rolling stock and services in a Centralized Traffic Control environment.

I defined the end-to-end UX approach and delivered advanced HMI interfaces and reusable UI components in Figma, working with Development and project stakeholders.

Hitachi · Rail operations portal

01

Roles

Operator and driver workflows for different decisions and operational contexts.

02

Allocation

A service flow connecting availability, drivers and rolling stock.

03

Records

Qualifications, maintenance status and incidents visible when they matter.

04

Localisation

Interface designed for English and Egyptian Arabic.

One operational view

01 / Overview

One operational view

Service status, timetable and resources come together before allocation.

Allocate at the checkpoint

02 / Assignment

Allocate at the checkpoint

The interaction connects a service with its vehicle and driver.

Make the result clear

03 / Completion

Make the result clear

Visible feedback confirms a completed assignment.

Keep the operation legible

04 / Service

Keep the operation legible

Progress and exceptions stay easy to read.

03 / Selected case

Siemens Gamesa · BladeLog

Designing for inspection work at the edge of production.

A role-based application for wind-turbine blade inspection, fault registration, repair planning and quality assurance.

I led UX/UI from workflow discovery to concept-validation sessions. The product supports detailed desktop administration and mobile-first plant workflows, where speed, context and gloved use matter.

Siemens Gamesa · BladeLog

01

Roles and access

Entry points for inspectors, engineers, repair teams and administrators.

02

Traceability

A serial number connects inspections, faults, repairs and quality states.

03

Field use

Mobile flows designed around plant conditions and task-focused steps.

04

Master data

Filters, imports, validation and edits support controlled configuration.

From desktop to field

01 / Entry

From desktop to field

The serial-number model supports review and mobile work.

Register a fault in context

02 / Inspection

Register a fault in context

A guided flow handles position, code and fault detail.

Connect repair and planning

03 / Repair

Connect repair and planning

Tasks stay visible through execution and handover.

04 / Selected case

Donte Group · Ulyses

Reframing a dense clinical workspace.

A clinic-network management platform, where each patient record brings together clinical, operational and financial information.

I mapped patient and clinic workflows, reworked navigation and information hierarchy, and designed prototypes for patient search, records, appointments, clinical activity, quotations, prescriptions, laboratory orders and financial movements.

Donte Group · Ulyses

01

Find

Patient search and contextual entry points clarify the journey from list to record.

02

Prioritise

Appointments, clinical activity and financial information are organised by task.

03

Edit

Status feedback and tooltips make dense information safer to handle.

04

Coordinate

Prescriptions, laboratory orders and documents stay connected to the patient journey.

Ulyses · product workspace

01 / Patient access

Move from search to context

The record starts with the information required for the next decision.

Ulyses · product workspace

02 / Work areas

Keep related tasks together

Clinical, operational and financial modules form one workspace.

Ulyses · product workspace

03 / Detail states

Make changes legible

Clear feedback supports accurate day-to-day work.

05 / Selected case

Submer · SmartDC Platform

Making liquid-cooling infrastructure legible in real time.

SmartDC is a monitoring and control platform for liquid-immersion cooling infrastructure used in data-centre operations.

I combined UX research, heuristic evaluation and interface design to define a technical workspace spanning monitoring, devices, alerts, data events and system configuration.

Submer · SmartDC Platform

01

Operational overview

A dashboard brings alert, device and fleet state into one working view.

02

Device context

Inventory, metadata and live readings make the condition of each device inspectable.

03

Alerting

Alerts, notifications and subscriptions help teams respond to exceptions with context.

04

Control layer

Scheduling, diagnostics and rule management support repeatable operational decisions.

See the fleet at a glance

01 / Overview

See the fleet at a glance

Real-time status and operational metrics establish the starting point.

Move from fleet to device

02 / Devices

Move from fleet to device

The device inventory connects active equipment with its current state and metadata.

Prioritise exceptions

03 / Alerts

Prioritise exceptions

Alert lists expose condition, severity and timing for operational follow-up.

Case 01 / 04

06 / Archive

Across customer, business and operational systems.

A selection of interface work across hospitality, industrial planning, public services and internal operations.

Hospitality contracting

Meliá · Altair

Hospitality contracting

Prices, quotas, offers, contract data and operational configuration.

Production scheduling

GEA · Schedeus

Production scheduling

Equipment, process templates and engineering configuration.

Low-emission-zone requests

Tradesegur

Low-emission-zone requests

Responsive requests, statuses and access authorisations.

Management DCX

Workforce planning

Dashboards, allocation calendars, activity and forecast views.

07 / Experience

Product design for customer and operational journeys.

Download CV
  1. UX/UI leadership for complex industrial, healthcare and rail products. Research, information architecture, high-fidelity prototyping, design systems and close collaboration with product and engineering teams.

  2. UX, UI and HMI work for industrial and mobility systems, combining interaction design, prototyping and digitalisation projects.

  3. Digital product, UX/UI and web work for hospitality, services and brand projects, including Guestperience as a client.

  4. Product work across consumer entertainment, hospitality and digital security, spanning web, mobile and software interfaces.

08 / Contact

Open to product roles where customer experience, business workflows and engineering delivery meet.

To start a conversation about the work, reach out via LinkedIn.

Selected work · Product design across customer and operational systems